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AIPK TRGOVINA d.o.o. is a medium sized company. Ideal for organization, and by its strenght it can meet all needs of its business. Because of its rapid adaptation and knowledge of the market, the company determines its position compared to large companies.

AIPK TRGOVINA was founded in 1976 as a business unit of SOUR (complex organization of associated labour), for distribution of goods for other members. It became independent in the year 1989. In 1992 it was converted into a joint stock company, and in 2000 it became limited liability company.
In the year 1996 AIPK Trgovina opens its first retail center. Its core business was retail and wholesale of various household goods. In 2001 the company expanded its activities to distribution of goods. It started importing a brand called „Vitaminka“ from neighboring country of Bosnia and Herzegovina. Through the coming years AIPK TRGOVINA started closing its retail establishments and their business plan was directed towards wholesale – distribution. Shortly after the import of the brand „Vitaminka“, the company started to develop its own brand under the name „MARI“. In the beginning it was just a few products, but its range has expanded.
In 2004, AIPK TRGOVINA imported the brand „Mikado“ from Germany, which had about 80 items of processed fruit and vegetables.
Since 2008 the company produces a complete range of products under the „MARI“ brand. The company imports finished „MARI“ products from countries in Europe and Asia (Hungary, Italy, Greece, Bosnia and Herzegovina, Serbia, Macedonia, China, Thailand, Malaysia...) and it had over 140 items in its selection. The factories in these countries produce „MARI“ products by recipe provided by the company, where the company also determines the method of packaging and label design. After arriving at the central warehouse, the company delivers its products to customers all over Croatia.
The main activity of the company is the distribution of its regional brand – „MARI“.
It also represents a well – known brand „Pasta Reggia“ which characterized by a wide range of all types of pasta and competitive prices.
Today the company disperses on a area of 15 000 square meters in Zagreb, it has over 8 000 square meters of closed, dedicated space for all kinds of goods, it has its own vans and the latest technology. In addition, the company also issuses to lease storage facilities and offices in Zagreb.
Due to globalization of companies and the entry of Croatia in the European Union, brands like „MARI“, „Podravka“, etc., are replaced by private brands of strong retail centers. „MARI“ is losing its position within the large retail chains and it is retreating. The company concentrates on offering „MARI“ products under special conditions, and the import and distribution of brands of their companies.
The company is developing HoReCa products under the „MARI“ brand and it is introducing a brand new range of products – industry raw materials.



company regional brand

on the market since 2001

import and distribution of finished MARI products from countries such as Bosnia and Herzegovina, Macedonia, Hungary, Italy, China, Thailand, etc.

represented in retail and HoReCa packaging

sold in various retail chains such as Konzum and Plodine, and also MARI is sold to hotels, public kitchens, student cafeterias, restaurants, croatian army, etc.


brand of electric cars

on the market since 2013

more about ELECTA read here

Private label

Company offers the option of delivering private labels of various retailers. Depends on needs of clients, company organizes customers orders, transportation and warehousing, and also delivers.


Rent offices

Company issues leased offices, which can be arranged according to the wishes of their clients. Each room is arranged according to modern standards.

Rent warehouse

Company has different spaces intended for the storage of various products. All warehouses are modern, according to the latest standards (HACCP, SSOP, etc.)

Rent cooling chambers

storage facilities with cooling temperatures from -22°C to +4°C

each room is suited according to HACCP and SSOP standard

temperature is controlled every minute by using modern computers

each chamber is protected by a thick insulation which in case of power failure, temperature remaines unchanged from 12 to 24 hour

organized maintenance service for all emergency and regular needs

Logistical services

Unloading of goods from trucks or containers

Placing goods on pallets by type and storing it in an adequate storage until the end of working hours

When receiving goods, company determines unit state, correctness of goods , damage and expiration dates

Processing of orders

- In case of defects on goods, company immediately sends a written notice to their clients

The user is required to ensure the correct euro pallets or the logistics provider will sell them at market price

Additional jobs are arranged by agreement or a worker is calculated per hour

Delivery to the customer by the price list of other distributors

Organization of shipping operations , 30% of the total account services forwarder

Parking space for vans and with electric connection if it is necessary

The facilities of our company are implemented with SSOP and HACCP procedures, foods that are received , are stored and dispatched in accordance with the provisions of the Food Act. Storerooms meet the sanitary and hygienic conditions for the receipt, storage, wholesale and shipping packages of different food commodities.

Financial services

Reverse factoring

short-term financing of boundary claims baised on invoices and commodity documents

based on factoring contract

factor charges factoring commission for his services

amount of commission is determined by total financial transactions, average amount of whole accounts, number of buyers and also by average claims deadline

Multiple compensation

mutually accounting of claims due between two or more persons that read on money or other same type and quality substitutes

mutually accounting of claims between the same creditor and debtor

it can be total (claims values are the same as obligations values) or partial (claims values are bigger or smaller then obligations values), and the shortfall is settled on agreed way


end of obligations of accounting counterclaim with claim

obligation stops with compesation if debtor's counterclaim is equal to debtor's claim

in case of unequal claims, the smaller claims ends by compensation, while creditor has right to require difference, and debtor has to pay it

implementation based on contract or law


Central office:

+385 (1) 3441-002

Sales department:

Gordana Suman +385 (1) 3441-027

Josip Gobin +385 (1) 3441-048

Danijel Čepek +385 (1) 3441-011


Stjepan Marinović +385 ( 98 ) 590372

Industrial nusproducts department:

Branimir Elek +385 (1) 3441-054

Accounting department:

Mira Radoš +385 (1) 3441-005

Rent and logistical services:

Stjepan Marinović +385 98 590-372

Zoran Marinović +385 (1) 3441-002


Samoborska cesta 134, 10000 Zagreb, Hrvatska